WAFB is seeking an experienced and creative Social Media Producer. A dedicated expert to create engaging content for Facebook, Twitter, Snapchat and Instagram. An energetic and skillful strategist to set direction for WAFB’s social media outputs.
This role will craft and implement best practices as well as educate and train team members on new methods and emerging technologies. An ideal candidate should be able to ‘listen’ to the WAFB social audience while exhibiting a full understanding of the station’s social voice.
Candidates will possess analytical skills and experience working with social media monitoring and management tools for social publishing and reporting. This social media producer will be an active particpant in the WAFB work environment across all station departments. An ideal candidate will bring strong creative ideas with a track record of creating innovative and engaging content in a fast-paced environment.
Qualified candidates must possess a proven track record for creating effective posts using; photos, graphics and videos that create engagement, web referrals and television viewing. Essential skills include an adaptable writing style for multiple social outputs and maintaining active personal Facebook, Twitter, Snapchat and Instagram accounts at a minimum. Graphic design skills and video shooting/editing experience preferred.
Bachelor’s degree with prior experience producing custom social content and managing brand social accounts, preferably in sports, news or entertainment is preferred.
If you are interested in this position, apply online (Raycom Careers site) and attach your resume with cover letter. Candidate must be able to successfully complete pre-employment drug screening. No phone calls please. EOE-M/F/D/V