Raycom Media

Sr. Marketing Producer

ID
2017-7495
# of Openings
1
Department
Marketing/Creative Services
Employment Status
Regular Full-Time
Work Days
Monday-Friday
Work Hours
8:30am - 5:30pm

Job Overview

The Senior Marketing Producer for WVUE is an expert contributor with a diverse skillset allowing for adaptation to the project, whether it be broadcast or digital, news promotion or commercial client-driven. Incumbents are expert visual storytellers with strong skills in writing, cinematography, editing, and brand development and execution. This position interacts with a creative team as well as a variety of internal and external stakeholders.

 

Duties and responsibilities

 

The primary job duties and responsibilities include, but are not limited to:

  • Collaborate with the Director of Marketing and Audience Development, Audience Development and Brand Manager, or Creative Director to conceptualize and create content that will help expand our rapidly-growing broadcast and digital media presence.
  • Independently writes, shoots, edits, and produces promotional video and multiplatform advertising
  • Edits all own video needed for their work using our editing software on a desktop computer, including but not limited to Adobe Premier, Adobe Illustrator, Photoshop, After Effects and Avid.
  • Creates posts for social media and provides content for web at the request of a digital content producer or another manager, including but not limited to Facebook, Twitter, and YouTube

 

Audience Development

  • Produce breakthrough advertising that advances the station’s brand position and grows audience on all platforms.

 Revenue Generation

  • Provide creative consultation, marketing expertise and customer service for Sales clients and initiatives to ensure their investments with the station deliver agreed upon value.
  • Works closely with station sales employees and clients to conceptualize, write, shoot, and edit promos 

Qualifications

 

  • Bachelor’s Degree in Marketing, Advertising, Film/Video or other related field preferred.
  • Must provide creative reel demonstrating advanced knowledge of video production, especially Adobe Creative Suite software.
  • 3 or more years of professional experience in a creative environment, digital, or broadcast business required
  • Experience with Facebook/Instagram/Twitter, Google Analytics, Crowdtangle and Web CMS Frankly and/or Wordpress required
  • Must be able to adapt and to adopt any new changes in the workplace that include things like new technology.
  • Must be able to drive to meet with local clients and must possess a valid driver’s license.

 

Physical Requirements

 

To ensure safe completion of all required job duties, this job regularly requires the following physical demands of employees in this position

  •  Ability to work shifts of at least 8 hours, and occasionally longer, 5 days per week
  • Ability to sit and stand for prolonged periods
  • Ability to interact with employees and customers in a professional and courteous manner
  • Ability to provide effective creative direction for video, audio and graphic design projects
  • Ability to use a computer for tasks such as communicating via email, preparing reports and editing video.
  • Ability to lift and carry objects weighing up to 40 lbs.
  • Candidate must successfully complete pre-employment drug screen

Qualified applicants, apply online and attach resume with cover letter.  No phone calls please.  EOE-M/F/D/V

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