WALB, a leading content brand in Albany, Ga, is seeking a Director of Marketing and Audience Development. The Director of Marketing and Audience Development is the leader of the station’s marketing department and top brand authority. This role provides expertise and support to News, Digital, and all other local content efforts in the form of multiplatform creative strategies, as well as commercial production services and creative direction to support the Sales mission. The Director of Marketing and Audience Development is responsible for both audience development and revenue generation.
This individual is a hands-on leader, who is expertly skilled in multi-platform marketing, outside media delivery, client creative services projects, communications and community relations activities. Exceptional organization and strategic thinking is required to implement market research recommendations and achieve goals in audience development and revenue growth.
This is a leadership role, managing a creative team in the production of top-quality creative for every screen and coaching with expertise on the latest production technology available to the department. The Director of Marketing and Audience Development develops the station’s overall marketing strategy, including outside media planning and buying, budgets and employee training modules and is responsible for leading a creative team to produce award-worthy and audience-motivating promotion that will expand the station’s rapidly-growing broadcast and digital media presence.
Bachelor’s Degree in Marketing, Advertising, Film/Video or other related field preferred.
2-3 years experience in a creative leadership position implementing strategic priorities required. Must provide creative reel demonstrating advanced knowledge of video production, especially Adobe Premiere, Adobe After Effects and DSLR cinematography. Candidate must successfully complete pre-employment drug screen.
Qualified applicants, please apply online and attach resume with cover letter, and link to your most recent work. No phone calls please. EOE-M/F/D/V