Raycom Media

Digital Sales Specialist

ID
2017-7681
# of Openings
1
Department
Digital Sales
Employment Status
Regular Full-Time
Work Days
M-F
Work Hours
8:30am - 5:30pm

Job Overview

WVUE - Digital Sales Specialist

 

Summary: The Digital Sales Specialist is responsible for driving digital revenue and achieving monthly, quarterly and annual revenue budgets. This is a base plus commission position with unlimited earnings for the the right candidate. 

 

Specific Responsibilities: Digital Sales Specialist will be responsible for meeting and exceeding digital advertising goals. This will be accomplished by prospecting, presenting, closing and maintaining a growing list of local advertising clients. Our Digital Sales Specialist will be a thought-leader in all aspects of digital advertising and emerging media.

 

To achieve this, the DSS will:

  • Consistently prospect for new advertisers and research new client categories.
  • Establish and maintain excellent, mutually beneficial working relationships with local advertisers.
  • Package, present and sell WVUE digital products to meet sales goals.
  • Be knowledgeable, in the sense of capabilities and limitations, about all aspects of on-line marketing and sales, including display advertising, video, sponsorships, verticals, SEO, SEM, SMS, reputation management, email and mobile marketing.
  • Develop an understanding of customer's digital business needs, trends and patterns.
  • Effectively articulate the value of a variety of digital products to customers.
  • Provide excellent customer service to clients, including high availability and responsiveness to inquiries and support requests.
  • Consistently achieve high activity levels in new business development to grow market share.
  • Work precisely and cooperatively with ad ops staff and business staff to ensure timely, accurate sales order entry; insertion order entry; campaign creative production; campaign monitoring and optimization; and billing reconciliation.
  • Report routinely to the DSM on all pertinent market intelligence, as well as account and pipeline status reports.

 

Position Requirements: The Digital Sales Specialist should have the following, or comparable, skills, abilities and experience:

  • Experience in communicating audience based marketing solutions.
  • Strategies to work through objections/concerns related to cost, budgets and selling strategies.
  • Assessment of problems and development of solutions.
  • Understand digital products as they relate to customers, prospects and key trends.
  • Demonstrated ability to grow and maintain market share.
  • Proficiency in face-to-face sales calling, including up-selling, appointment and cold calling.
  • Excellent written and oral communication skills.
  • Ability to drive initiatives for change.
  • Competitive personality and direct sales skills a must.
  • Ability to identify customer needs and effectively match to solutions.
  • A broad working knowledge of the fundamentals and emerging trends of interactive media sales, advertising, and marketing solutions for local businesses.
  • Excellent organizational, communication and presentation skills; and being a disciplined self-starter are all necessary to be effective in this role.
  • Strong working knowledge of Microsoft Word, Power-Point, Excel and the internet is essential.

 

Qualified candidates please apply on-line by submitting your resume and cover letter.   Pre-employment drug testing and Motor vehicle record required.  No Phone calls please.  EOE-M/F/D/V

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