Raycom Media

Audience Development and Brand Manager

ID
2017-7779
# of Openings
1
Department
Marketing/Creative Services
Employment Status
Regular Full-Time
Work Days
Monday-Friday
Work Hours
9am-6pm

Job Overview

WLBT, a leading content brand in Jackson, MS, is seeking an Audience Development and Brand Manager. This creative leader will be responsible for growing audiences on every screen, including broadcast, mobile, OTT, desktop and social media. The Audience Development and Brand Manager will work to expand WLBT’s rapidly-growing broadcast and digital media presence, create non-news sponsored content opportunities and work with the content team to improve engagement on all digital platforms.

 

The ideal candidate is an expert visual storyteller with strong skills in writing, cinematography and Adobe Creative Cloud editing programs. Exceptional organization and strategic thinking is required to implement market research recommendations and achieve goals in audience development and revenue growth.  This individual is a hands-on producer, who also manages the production and trafficking of station marketing content.

 

Bachelor’s Degree in Marketing, Advertising, Film/Video or other related field preferred. A minimum of 3 years proven working experience in digital and broadcast marketing producing measurable results using the latest trends and best practices. Highly creative with experience in identifying target audiences and devising social and digital campaigns that engage, inform and motivate. Expert knowledge of analytic tools, HTML and CMS applications.

 

Must provide creative reel demonstrating advanced production knowledge, especially Adobe Premiere, Adobe After Effects and DSLR cinematography.

 

Physical Requirements

 

To ensure safe completion of all required job duties, this job regularly requires the following physical demands of employees in this position

 

  • Ability to work shifts of at least 8 hours, and occasionally longer, 5 days per week
  • Ability to sit and stand for prolonged periods
  • Ability to interact with employees and customers in a professional and courteous manner
  • Ability to provide effective creative direction for video, audio and graphic design projects
  • Ability to use a computer for tasks such as communicating via email, preparing reports and editing video.
  • Ability to lift and carry objects weighing up to 40 lbs.
  • Candidate must successfully complete pre-employment drug screen.

Qualified applicants, apply online and attach resume and link to your most recent work.  No phone calls please.  EOE-M/F/D/V

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