WLBT, a leading content brand in Jackson, MS, is seeking a Creative Director. The Creative Director is the one of the station’s top creative consultants for exceeding client expectations. You will be responsible for working with sales managers and account executives to conceive and execute effective client-driven commercial projects and revenue-generating station initiatives. This is a leadership position, overseeing commercial production services and creative direction to support the Sales mission for both WLBT and our SSA partner, WDBD. Also responsible for identifying new opportunities for revenue generation, including non-news sponsored content and native advertising.
The ideal candidate is an expert visual storyteller with strong skills in writing, cinematography and Adobe Creative Cloud editing programs. Exceptional organization and strategic thinking is required to implement market research recommendations and achieve goals in audience development and revenue growth. This individual is a hands-on producer, with knowledge of digital and social media marketing trends and platforms
Bachelor’s Degree in Marketing, Advertising, Film/Video or other related field preferred. A minimum of 3 years proven working experience, producing measurable results and using the latest marketing trends and best practices.
Must provide creative reel demonstrating advanced production knowledge, especially Adobe Premiere, Adobe After Effects and DSLR cinematography.
To ensure safe completion of all required job duties, this job regularly requires the following physical demands of employees in this position
Qualified applicants, apply online and attach resume and link to your most recent work. No phone calls please. EOE-M/F/D/V