KFVS12, the CBS affiliate in the Cape Girardeau, MO/Paducah, KY/Harrisburg, IL, television market seeks a creative and innovative Digital Marketing Manager. Ideal candidate will be “team” oriented, will apply creative and analytical skills, along with data-driven thinking to devise digital campaigns that engage, recruit, inform and motivate. This position must be a “digital champion” of the station.
Candidate will devise and implement strategies that grow digital audience on mobile, web, and social platforms, as well as using digital platforms to recruit audience to on-air. Candidate will help develop and promote non-news content on all digital platforms, and work with digital sales department by supporting digital ad production, native advertising development, and sponsored content opportunities.
Bachelor’s Degree in marketing, communications, digital production, or a related field preferred. Proven working experience in digital and/or social media marketing preferred, including knowledge of ad serving tools, social media platforms including Facebook, Twitter, and Instgram. Proficiency in digital video production and editing preferred.
Qualified applicants, apply online and attach resume with cover letter. Candidate must successfully complete pre-employment drug screen. No phone calls please. EOE-M/F/D/V