Raycom Media

Digital Content Producer

# of Openings
Employment Status
Regular Full-Time
Work Days
Wednesday through Sunday
Work Hours

Job Overview

WAFB in Baton Rouge is in search of a Social Media Producer. A dedicated expert who can set direction for WAFB’s social strategies. This role will craft and implement best practices as well as educate and train team members on new methods and emerging technologies.


An ideal candidate should be able to ‘listen’ to the WAFB social audience while exhibiting a full understanding of the station’s social voice. Candidates will possess analytics skills and experience working with social media monitoring and management tools for social publishing and reporting.


Qualified candidates must possess a proven track record for creating effective posts using; photos, graphics and videos that create engagement, web referrals and television viewing. Essential skills include an adaptable writing style for multiple social outputs and maintaining active personal Facebook, Twitter, Snapchat and Instagram accounts at a minimum. Graphic design skills and video shooting/editing experience preferred.


Bachelor’s degree with prior experience producing custom social content and managing brand social accounts, preferably in sports, news or entertainment is preferred.


If you are interested in this position, apply online Raycom Careers site and attach your resume with cover letter.  


Candidate must be able to successfully complete pre-employment drug screening. No phone calls please.  EOE-M/F/D/V


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