Raycom Media

Director of Marketing and Audience Development

# of Openings
Marketing/Creative Services
Employment Status
Regular Full-Time
Work Days
Monday - Friday
Work Hours
8:30am - 5:30pm

Job Overview

WWBT, NBC12, a leading content brand in Richmond, VA, seeks a Director of Marketing and Audience Development (DMAD). The DMAD leads the station’s marketing department and top brand authority. This role provides expertise and support to News, Digital, and all other local content efforts in the form of multiplatform creative strategies, as well as commercial production services and creative direction to support the Sales mission.


The DMAD is responsible for both audience development and revenue generation. This individual is a hands-on leader, who is expertly skilled in multi-platform marketing, outside media delivery, client creative services projects, communications and community relations activities. Exceptional organization and strategic thinking required to implement market research recommendations and achieve goals in audience development and revenue growth.  This is a leadership role, managing a creative team in the production of top-quality creative for every screen and coaching with expertise on the latest production technology available to the department.  The DMAD develops the station’s overall marketing strategy, including outside media planning and buying, budgets and employee training modules and is responsible for leading a creative team to produce award-worthy and audience-motivating promotion that will expand the station’s rapidly-growing broadcast and digital media presence. Bachelor’s Degree in Marketing, Advertising, Film/Video or related field preferred. 5 years experience in a creative leadership position implementing strategic priorities required.

Must provide creative reel demonstrating advanced knowledge of video production, especially Adobe Premiere, Adobe After Effects and DSLR cinematography. 


Qualified applicants only, apply online at https://careers-raycommedia.icims.com and attach resume with cover letter, and link to your most recent work.  Drug screen and Motor Vehicle Record check required. EOE-M/F/D/V




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