WMC Action News 5, a leading content brand in Memphis, is seeking an Audience Development and Brand Manager. This creative leader will be responsible for growing audiences on every screen, including broadcast, mobile, OTT, desktop and social media. The Audience Development and Brand Manager will work to expand WMC Action News 5’s rapidly-growing broadcast and digital media presence, create non-news sponsored content opportunities and work with the content team to improve engagement on all digital platforms.
The ideal candidate is an expert visual storyteller with strong skills in writing, cinematography and Adobe Creative Cloud editing programs. Exceptional organization and strategic thinking is required to implement market research recommendations and achieve goals in audience development and revenue growth. This individual is a hands-on producer, who also manages the production and trafficking of station marketing content.
Bachelor’s Degree in Marketing, Advertising, Film/Video or other related field preferred. A minimum of 3 years proven working experience in digital and broadcast marketing producing measurable results using the latest trends and best practices. Highly creative with experience in identifying target audiences and devising social and digital campaigns that engage, inform and motivate. Expert knowledge of analytic tools, HTML and CMS applications.
Must provide creative reel demonstrating advanced production knowledge, especially Adobe Premiere, Adobe After Effects and DSLR cinematography.
Qualified applicants, please apply online and attach resume with cover letter, and link to your most recent work. Pre-employment drug screen required. No phone calls please. EOE-M/F/D/V