KAIT-TV, Raycom Media's ABC/NBC affiliate in Jonesboro, AR, is seeking a Digital Marketing Manager. This creative leader will be responsible for growing audiences on every screen, including broadcast, mobile, OTT, desktop and social media. The DMM will work with the Digital Sales Manager and the Digital Content Manager to expand KAIT’s rapidly-growing broadcast and digital media presence. This hands-on manager will also oversee and create promotional news content, non-news sponsored content opportunities and work with the content team to improve engagement on all digital platforms.
The ideal candidate is an expert visual storyteller with strong skills in writing, cinematography and Adobe Creative Cloud editing programs. Exceptional organization and strategic thinking is required to implement market research recommendations and achieve goals in audience development and revenue growth. This individual is a hands-on producer, who also manages the production and trafficking of station marketing content.
QUALIFICATIONS AND REQUIREMENTS:
College Degree in Marketing, Advertising, Film/Video or other related field preferred. A minimum of 3 years proven working experience in digital and broadcast marketing producing measurable results using the latest trends and best practices. Highly creative with experience in identifying target audiences and devising social and digital campaigns that engage, inform and motivate. Expert knowledge of analytic tools, HTML and CMS applications.
Must provide creative reel demonstrating advanced production knowledge, especially Adobe Premiere, Adobe After Effects and cinematography.
If qualified, please apply online (Raycom Media Careers) and attach resume with cover letter and link to your work. Pre-employment drug screen and clean MVR required. No phone calls please. EOE-M/F/D/V