Raycom Media

  • Media Planner

    ID
    2018-8572
    # of Openings
    1
    Department
    Sales
    Employment Status
    Regular Full-Time
    Work Days
    Monday - Friday
    Work Hours
    8am-5pm
  • Job Overview

    WMC-TV, the local leader in business advertising solutions in the Mid-South is seeking a Media Planner who will manage the preparation process and campaign reporting operations for all local accounts.  This person will take ownership of integrated media campaigns (from helping to refine strategy and building presentations, through campaign implementation and post-buying reporting).   

    The Media Planner will work in tandem with the station sales teams to prepare for client presentations and campaign reporting meetings. The media planner is responsible for developing high quality presentations and client strategies that focus on increasing client retention and upselling accounts.  This person will recommend campaign solutions and adjustments that facilitate the business’ growth. 

     

    Responsibilities

    • Manage campaign strategy from start to finish to ensure clean execution and delivery of client’s campaigns
    • Review client background information that is used to develop client presentations and work with sales team members to fill in any missing gaps, ensuring Media Sales Consultant has thorough information in advance of client meetings
    • Prepare and research for client meetings, working closely with Media Sales Consultants
    • Create client presentations
    • Makes recommendations for upsell opportunities.  Develops and participates in upsell and renewal presentations.
    • Reacts to change productively
    • Deliver on deadline and capable of managing priorities all while working in a fast paced and unpredictable environment.
    • Invest in a long-term commitment to team and business growth, all while supporting company goals and objectives and contributing to team’s success.

     Requirements

    • Bachelors’ degree or commensurate experience.
    • Ability to work effectively in a cross-discipline team, both as a leader and as a partner/collaborator.
    • Strong knowledge of media industry.  
    • Creative and strategic, with the ability to thrive solving problems.

    Qualified applicants, apply online and attach your cover letter and resume.  No phone calls please.  EOE-M/F/D/V

     

    Raycom Media, an employee-owned company, is one of the nation's largest privately-owned local media companies and owns and/or provides services for 65 television stations and 2 radio stations in 44 markets located in 20 states. Raycom Media owns or provides services for stations covering 16% of U.S. television households and employs over 8,300 individuals in full and part-time positions. 

    In addition to television stations, Raycom Media is the parent company of CNHI (community newspapers and information products; over 100 titles located in 23 states), PureCars (digital ad platform for the automotive industry), Raycom Sports (a marketing, production, events management and distribution company), Tupelo Raycom (sports and entertainment production company), RTM Productions (automotive programming production and marketing solutions company) and Broadview Media (a post-production/digital signage company). Raycom Media is headquartered in Montgomery, Alabama.

     

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