WAFB CBS 9 in Baton Rouge, Louisiana is seeking a Senior Digital Sales Specialist to help us proactively formulate and execute digital advertising strategies for our clients. The ideal SDSS candidate is a highly skilled sales professional with a extensive knowledge of digital advertising and marketing. The SDSS will work hand-in-hand with our team of Account Executives to create, coordinate, and execute digital ad campaigns. The SDSS will also supervise and manage these ad campaigns, provide front-end research, and optimize campaign performance. Some of the major responsibilities include:
• Coordination and execution of digital sales across all station websites, mobile and social media platforms
• Working with the Account Executives to create and present digital ad campaigns
• Monitoring and optimizing campaign results, and creating campaign summaries
The preferred applicant will have an undergraduate degree in marketing or mass communications along with 1-3 years of digital marketing/advertising experience. This includes experience with Search Engine Optimization (SEO) campaigns, Pay Per Click and Search campaigns, Facebook and Instagram campaigns, and familiarity of OTT TV technology.
This fulltime position includes a competitive salary, bonus program, and a comprehensive benefits package, including 401(k) match. Pre-employment drug screen and MVR check required.
Qualified applicants, apply online (Raycom Media Careers) and attach resume with cover letter. No phone calls please. EOE-M/F/D/V