Raycom Media

  • Marketing Director

    ID
    2018-8759
    # of Openings
    1
    Department
    Marketing/Creative Services
    Employment Status
    Regular Full-Time
    Work Days
    M-F
    Work Hours
    8-5PM
  • Job Overview

    Director of Marketing – KAUZ (Wichita Falls, TX) / KSWO (Lawton, OK)

     

    Raycom Media is seeking a Director of Marketing to lead marketing efforts in the Wichita Falls, TX/Lawton, OK market. The Director of Marketing will be responsible for marketing both KSWO-TV (ABC) and KAUZ-TV (CBS/CW). 

     

    Candidates must be innovative, strategic and creative thinkers capable of protecting and promoting both brands across all screens while honoring the uniqueness of the Texas and Oklahoma audiences and interests.  The candidate must be a leader, coach and trainer with a proven track record as a television marketing director.  The DM works closely with the 7 News and Newschannel 6 news teams to create image and topical promotion.  The candidate will oversee art and graphic design as well as create and implement social and digital marketing strategies.  The DM works closely with both sales departments to help develop and execute revenue-generating ideas.  The DM will also oversee all commercial production.  Candidate must be a strong writer with exceptional interpersonal skills. 

     

    The DM is responsible for all marketing strategies and brand management, as well as handling public relations and community-related activities.  Candidate will be an effective communicator.  He/She must foster a vibrant and positive work environment by leading and teaching a staff of marketing producers. Candidate must develop and execute effective on-air and on-line research-based strategic marketing plans, meet deadlines, and have strong attention to detail/good follow-through.  Candidate must have a solid grasp of budgeting for all aspects of the marketing and creative services and should be able to edit on computer assisted non-linear editing systems.  Candidate will work closely with the General Managers of both stations and will office in Lawton, OK. 

     

    Qualified applicants, please apply online at kswo.com or the Raycom Media Career site and attach your cover letter and resume.  Pre-employment drug screen required.  No phone calls please.  EOE-M/F/D/V

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