Raycom Media

  • Digital Account Executive

    # of Openings
    Digital Sales
    Employment Status
    Regular Full-Time
    Work Days
    Work Hours
  • Job Overview

    WVUE - Digital Account Executive


    Summary: The Digital Account Executive is responsible for driving digital revenue and achieving monthly, quarterly and annual revenue budgets. This is a base plus commission position with unlimited earnings for the right candidate. 


    Specific Responsibilities: Digital Account Executive will be responsible for meeting and exceeding digital advertising goals. This will be accomplished by prospecting, presenting, closing and maintaining a growing list of local advertising clients. Our Digital Account Executive will be a thought-leader in all aspects of digital advertising and emerging media.


    To achieve this, the DAE will:

    • Consistently prospect for new advertisers and research new client categories.
    • Establish and maintain excellent, mutually beneficial working relationships with local advertisers.
    • Package, present and sell WVUE digital products to meet sales goals.
    • Be knowledgeable, in the sense of capabilities and limitations, about all aspects of on-line marketing and sales, including display advertising, video, sponsorships, verticals, SEO, SEM, SMS, reputation management, email and mobile marketing.
    • Develop an understanding of customer's digital business needs, trends and patterns.
    • Effectively articulate the value of a variety of digital products to customers.
    • Provide excellent customer service to clients, including high availability and responsiveness to inquiries and support requests.
    • Consistently achieve high activity levels in new business development to grow market share.
    • Work precisely and cooperatively with ad ops staff and business staff to ensure timely, accurate sales order entry; insertion order entry; campaign creative production; campaign monitoring and optimization; and billing reconciliation.
    • Report routinely to the DSM on all pertinent market intelligence, as well as account and pipeline status reports.


    Position Requirements: The Digital Account Executive should have the following, or comparable, skills, abilities and experience:

    • Experience in communicating audience-based marketing solutions.
    • Strategies to work through objections/concerns related to cost, budgets and selling strategies.
    • Assessment of problems and development of solutions.
    • Understand digital products as they relate to customers, prospects and key trends.
    • Demonstrated ability to grow and maintain market share.
    • Proficiency in face-to-face sales calling, including up-selling, appointment and cold calling.
    • Excellent written and oral communication skills.
    • Ability to drive initiatives for change.
    • Competitive personality and direct sales skills a must.
    • Ability to identify customer needs and effectively match to solutions.
    • A broad working knowledge of the fundamentals and emerging trends of interactive media sales, advertising, and marketing solutions for local businesses.
    • Excellent organizational, communication and presentation skills; and being a disciplined self-starter are all necessary to be effective in this role.
    • Strong working knowledge of Microsoft Word, Power-Point, Excel and the internet is essential.


    Qualified candidates please apply on-line by submitting your resume and cover letter.   Pre-employment drug testing and Motor vehicle record required.  No Phone calls please.  EOE-M/F/D/V



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