Raycom Media

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Search Results

2 weeks ago

Raycom Media is actively seeking a Charlotte based Digital Ad Operations Specialist with a strong digital media planning background to help complete our team.  Raycom Digital Agency is a newly formed department of Raycom Media, which provides digital services for local sales team at 63 television stations located in 20 states.

The successful candidate will be well-versed in digital display advertising, mobile advertising, video advertising, native digital advertising, as well as 3rd party serving. He/she will be able to identify which platforms would be best to advertise on given the brand’s objectives and requirements as well as inventory available to maximize the impact of the campaign.

The Digital Ad Operations Specialist will be on his/her way to becoming an expert in the field of digital media, have a strong understanding of media consumption habits and audience profiles, and can independently our TV stations and clients. He/she can also easily navigate reporting and provide impactful takeaways to strengthen campaign’s delivery. Always an enthusiastic contributor, the Digital Ad Ops Specialist will add value to the team in both the pre-sale and post-sale phase of a campaign.

 

Key Traits:

Strategic: The ability to align the digital campaign plan with the organization’s strategic objectives is paramount to success in this role.

Analytical: Interpreting data and being capable of adjusting the digital strategy based on analytics is a plus.

Tactical: Capable of handling tactical aspects of digital campaigns; ability to solve technical problems related to website, content, advertising, marketing efforts.

A Creator: Technically savvy combined with creative vision -- Digital Marketing is partly science but, make no mistake, it takes a creative mind to fill this role.

 

Essential Duties and Responsibilities

  • Provide customer service and act as point of contact for assigned stations and clients.
  • Efficiently and effectively execute new and revised digital orders.
  • Traffic all ads in the ad serving platform and confirm launch success
  • Monitor the scheduling, pacing, and implementation of all advertising campaigns to ensure timely, accurate implementation, and full delivery
  • Communicate effectively and closely with local sales and support teams including vendors and external teams
  • Ensure that campaign revisions are fully communicated and executed with 100% accuracy
  • Confirm all ad orders adhere to tech and creative specifications and support creative/technical related inquiries from clients.
  • Manage advertising specs and guidelines as new partners are added and as the company and product offerings evolve.
  • Manage relationships with distribution channels, outside vendors, agencies, etc. and ad hoc requests from sales team.
  • Partner with staff from across departments as a liaison on projects, new procedures, new systems, workflows, best practices and campaign, or creative issues as requested.
  • Maintain Ad Ops processes and best practices and provide suggestions to leadership on improvement opportunities.
  • Assist the development team in identifying and resolving ad-related technical issues.
  • Monitor 1st and 3rd party campaign reporting, resolving any issues or inaccuracies.

Requirements:

  • Bachelor's degree
  • Proficient with Microsoft Excel, Word, and PPT
  • Superior multitasking skills. Able to work cross-functionally and handle multiple requests daily.
  • Excellent troubleshooting and problem resolution skills.
  • Possess superb written and verbal communication skills.
  • Must be highly motivated and a team player.

Nice to Haves:

  • Google Certification
  • 2+ years of agency/client experience
  • Experience in DoubleClick for Publishers

 

Careers Center - Television Traffic Specialist

 

Qualified applicants, please apply online (Raycom Media Career site) and attach your resume and cover letter. No phone calls please.  EOE-M/F/D/V

Centralized Traffic Operations
2 weeks ago

Job Overview:

General

The Health Sales Specialist is responsible for selling cross-platform solutions on the Raycom Media platforms, with a clear focus on the healthcare & medical industry. Raycom Media platforms include 60+ news/broadcast stations, desktop and mobile platforms as well as a robust suite of programmatic and extended audience solutions.

 

The Health Sales Specialist will work closely with the Regional Sales Managers to drive revenue and develop deep expertise in healthcare advertising. The ideal candidate will have an extensive knowledge of media and healthcare industries and be able to provide creative solutions for client’s marketing needs.

 

Responsibilities

  • Prepare and research for client meetings, working closely with the Regional Sales Managers on the health team and Sales Managers at each station.
  • Support and Assist Regional Sales Managers with business review and renewal meetings to maximize client satisfaction and reduce churn.
  • Lead client presentations remotely and through in-person meetings
  • Identify clients’ needs by listening and probing during discussions of their objectives and strategies.
  • Study the competitive environment and build knowledge of the clients’ business.
  • Reacts to change productively and handles other essential tasks as assigned all while working in a fast paced environment.
  • Execute a proven sales model.
  • Invest in a long-term commitment to team and business growth, all while supporting company goals and objectives and contributing to team’s success.
  • Travel to station sites for meetings when needed.  This position requires travel (over 25% of the time).

 

Requirements

  • Bachelors’ degree, preferably in business, marketing, or communications.
  • Multi-platform sales background.
  • A minimum of three years’ experience as a sales/marketing representative with a high concentration in broadcast and digital sales.
  • Strong knowledge of digital media industry.  Knowledge and understanding of the healthcare marketing industry is a plus.
  • Deep expertise in web, mobile, video, and social media platforms.
  • Creative and strategic, with the ability to thrive creating custom presentations.
  • Must be able to work and thrive in a team environment, and work well with other departments, especially the product, ad operations, and content teams. 
  • Excellent negotiating and closing skills.
  • Proven track record in achieving/exceeding sales goals.
  • Excellent oral and written communication and interpersonal skills with the ability to interact successfully with clients and advertising agencies at all levels.
  • Must have a valid Driver’s License and successfully complete pre-employment drug screen.
  • Position is located at Raycom Corporate offices in Charlotte, NC.

Qualified applicants, apply online and attach your cover letter and resume.  No phone calls please.  EOE-M/F/D/V

Centralized Traffic Operations
1 month ago

Success Manager (SM)- WBTV/Charlotte Raycom Media seeks full-time Success Manager (SM). Position will be responsible for maximizing client relationships and services for local accounts by serving as a point of contact for the client as the internal liaison between Media Sales Manager and Two Media Sales Consultants, WBTV’s Research Director, Digital Sales Manager and other resource personnel. 

 

This position oversees post-sale client schedule booking, maintenance and campaign implementation and performance.  Must be highly organized, detail-oriented, self-motivated and willing to collaborate with the team to build lasting and profitable client-advertiser campaigns and relationships. Advanced communication, presentation, analytical, and organizational skills, and a proven ability to manage projects in a changing, fast-paced environment a must.

 

Minimum 2 years customer engagement experience in marketing/advertising or project and customer management experience. Experience in Microsoft Office is a must; experience in Matrix, Wide Orbit Traffic and Medialine preferred. Candidate must successfully complete pre-employment drug screen and MVR check.

 

Qualified applicants, apply online and attach resume with cover letter.  No phone calls please.  EOE-M/F/D/V

WBTV-Charlotte, NC
1 month ago

Raycom Media, Inc. is recruiting to fill Television Traffic Inventory Specialist positions to join its Centralized Traffic Operations in Charlotte, NC. The Specialist will be responsible for the creation and delivery of the daily broadcast logs, maintaining 13 weeks of commercial inventory, and keep open lines of communication with all levels of station management. 

 

Television Traffic Specialist Responsibilities

  •  Provide the station with the necessary daily log inventory information to help them maximize revenue potential.
  • Address all advertiser/product separation requirements.
  • Work with the local station staff to ensure accurate inventory code selection on orders.
  • Attend weekly station pricing/inventory meetings and provide pertinent information to assist the station reach their revenue goals.
  • Understand and anticipate how local needs may differ from station to station.
  • Use best practices and have the ability to understand and enforce Raycom Standards
  • Provide backup as needed to other Traffic Specialists
  • Perform other duties as instructed by management.

 

Skill Requirements

  •  Excellent verbal and written communication skills
  • Strong attention to detail characteristics
  • Ability to meet station and department deadlines
  • Critical thinking skills with a focus on problem solving and providing solutions

 

Experience Requirements

  •  Previous Radio or TV experience preferred.
  • Prior knowledge of Wide Orbit Traffic or related scheduling software a plus.
  • Strong understanding of Microsoft Office (Outlook, Word, Excel, etc.)

 

Educational Requirements

  • Bachelor’s degree in Communications, Marketing, Broadcasting, or related field preferred.

   

Qualified applicants, please apply online (Raycom Media Career site) and attach your resume and cover letter. Candidate must successfully complete pre-employment drug screen. No phone calls please.  EOE-M/F/D/V

Centralized Traffic Operations
2 months ago

Raycom Media seeks a Training Specialist to train sales staff members on our operating systems.  This position also assists the Director of Training and all trainers with project organization, training schedules, and operational tasks.  

 

 

Essential Duties/Responsibilities: 

•Schedules all training classes with the stations and trainers

-Trains sellers and sales support staff on a variety of sales operating systems.

•Organizes travel arrangements of all trainees and provides detailed guidance with their trip
•Updates and organizes all training materials and sends out updates to stations
•Handles all food/beverage/catering for training
•Maintain all office accounts payables and bills
•Daily assistance to the Director
•Daily assistance to the Trainers
 

Minimum Competencies Required: (knowledge, skills and abilities) 

•Knowledge of Excel, Word, Power Point, Photoshop
•Ability to multi-task everyday
•Excellent organizational skills
•Excellent written skills
•Ability to work efficiently with clients and office personnel
•Ability to set goals and achieve them
•Ability to meet deadlines 
 

Minimum Qualifications: (education, experience)

- College degree or appropriate administrative experience.
 

Success Factors:

•Strategic Thinker - anticipates what needs to be done and finds a way to get it done.  Makes tactical and strategic adjustments, incorporating new data.
•Creative – generates new approaches to problems and innovations to established procedures.
•Organization/Planning Skills -ability to prioritize and work many projects at one time.  Plans, organizes, schedules in efficient, productive manner.
•Independent and goal oriented – sets clear “stretch” goals for self.  Displays individual initiative.
•Resourcefulness – seeks out and seizes opportunities; action oriented “doer”.
•Judgment/Decision Making – demonstrates consistent logic, rationality, and objectivity in decision-making. Ability to make sound business judgments.
•Integrity – remains consistent in terms of what one says and does, and in terms of behavior toward others.
•Excellent communication skills – demonstrates fluency, “quickness on one’s feet”.  Composes clear, precise, well-organized correspondence and proposals.  Easily articulates vision and standards.
•Customer Focus – meets internal customer needs in ways that provide satisfaction and excellent results for the customer.  Regarded as visible and accessible by customers.
•Goal Setting – sets clear, fair “stretch” goals for self and others, encouraging individual initiative.
•Adaptability - flexes to new pressures; adjusts quickly to changing priorities.  Copes effectively with complexity.
 
Location:
This position is located in Charlotte, NC at our Traffic Hub / Ayrsley Complex.
 
Qualifed applicants, please apply online and attach your resume and cover letter.  No phone calls please.  EOE-M/F/D/V
Centralized Traffic Operations
2 months ago

Job Overview:  Charlotte NC location

 

Raycom Media seeks a Corporate Broadcast Sales Trainer who will assist owned or operated television stations with Broadcast sales development.  This position is responsible for the sales training and development of all Broadcast sellers within their group of assigned TV stations.

 

 

Essential Duties / Responsibilities:

  • Responsible for the sales development and training of Broadcast sales reps and sales managers
  • Trains and develops the sales support staff
  • Implements training curriculum and coaching for Broadcast sellers, tracks performance, and defines further training elements needed to improve results including, Broadcast Training and Education; Systems and Fulfillment training; Selling Strategies; Prospecting/Hunting New Business; Sales Calls; Proposals
  • Finds new sales ideas
  • Fills in wherever needed – backup when a TV station is without a Sales Manager
  • Reduces AE turnover by providing detailed guidance and support
  • Provides station leadership detailed guidance on how to advance their sales team.

 

 

Minimum Qualifications: (education, experience)

  • Bachelor’s degree or equivalent sales experience
  • Minimum 5 years previous sales management experience preferably in television, broadcast sales, or marketing 
  • Proven track record of success 
  • Proven leadership skills 
  • Thorough knowledge of sales principles, research, inventory control, pricing, and the complete sales operation of a television station.
  • Thorough understanding of the entire sales process as it relates to traditional, non-traditional, internet, and new media sales opportunities. 
  • Complete knowledge of sales trends, sales forecasting, planning, and pricing.
  • Strategic thinking, both short term and long term. 
  • Excellent presentation, training, and interpersonal skills as well as ability to network with sales clients.
  • Ability to form strong relationships with all stations and department heads within each station.
  • Ability to travel on a regular basis.

Qualified applicants, please apply online (Raycom Media Career site) and attach your resume and cover letter.  No phone calls please.  EOE-M/F/D/V

 

Centralized Traffic Operations
2 months ago

Raycom Media is greatly expanding its sales force, inside sales support team, digital experts and resources our clients want and need in the fast-changing media and digital sales landscape. This expansion creates fresh and exciting job opportunities in a variety of newly crafted sales positions: all designed to reward the individual and offer a variety of paths for professional growth within Raycom Media in the area of digital media sales.

 

Raycom has a specially tailored sales opportunity for a digital advertising account executive, known as a Digital Sales Consultant (DSC).

 

This financially rewarding commission sales opportunity allows the DSC to focus almost solely on selling advertising solutions

 

The DSC will be responsible for uncovering digital media opportunities with local and regional direct clients, as well as agencies. This individual will have all the tools necessary to offer tailored and thoughtful digital solutions to clients, while leveraging WBTV solutions and sponsorships. It will be their responsibility to be on top of digital media trends, present themselves as a digital leader in the marketplace, and be well versed on the impact digital marketing has on company business models. They will demonstrate an ability to think creatively, sell strategically, and communicate effectively while growing the scope and relationship of the client relationship.

 

Key Themes / Skills / Abilities

  • Generate new relationships by prospecting, identifying, and educating local and regional businesses
  • Understanding client needs, and developing ideal custom solutions
  • Calling on inactive accounts and maintaining an awareness of new businesses openings and product cycles in the area
  • Delivering customized sales presentations in person, via phone or webinar
  • Be a driving force and digital leader by achieving quarterly and annual budgets
  • Teach, Tailor, and Take Control of your digital business

Candidate Requirements

  • Candidates must be enthusiastic, high energy, and goal driven
  • Ability to explain an idea thoroughly, with precision and continuity
  • 3+ years of sales experience / digital acumen
  • Familiar and competent with Google Analytics, DoubleClick, Microsoft Office
  • Past experience selling online display/verticals, video, social or SEM/SEO advertising a plus
  •  Candidate must successfully complete pre-employment drug screen.

Qualified applicants, apply online and attach resume with cover letter.  No phone calls please.  EOE-M/F/D/V

WBTV-Charlotte, NC
3 months ago

This is a part-time position requiring 25 hours per week typically but having the flexibility in providing vacation relief or other assistance in special situation needs. Under the direction of the Facility Manager, this position is responsible for managing all front desk operations including but not limited to receiving callers and visitors to the station, mail and package disbursement and other routine clerical duties.

The candidate must be organized, able to multi-task, open to learning new job duties, and willing to take on responsibilities as needed. You must be able to greet guests on the phone and in person in a professional, friendly manner. Prior customer service experience is a plus. Top candidates will have extensive computer knowledge, including Word, Excel, and Power Point, with excellent typing skills. You will provide administrative support for all departments. Drug screen required.

 

Qualified applicants, apply online and attach resume with cover letter.  No phone calls please.  EOE-M/F/D/V

WBTV-Charlotte, NC
4 months ago

DIRECTOR – WBTV 3 seeks experienced, energetic newscast Director/TD.  The successful candidate will work with producers to coordinate and execute fast pace, multiple live shot, graphic and animation intense newscasts.  

 

The Director should have working knowledge of Kahuna switcher, chyron/thunder, video servers, audio and studio equipment.  The winning Candidate must be a strong leader who is pro-active, team player, creative, and keeps their composure during stressful situations.

 

To complete the application process, qualified candidates should apply online and submit a resume and links to their best work.  No phone calls please.  EOE-M/F/D/V

WBTV-Charlotte, NC

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